BAMA - Sneaker Fresh. Shoe Deodorant Sneaker deodorant removes odor and eliminates 99.99% of germs. How to use: Shake vigorously with dispenser facing down. Unlock , turning the dispenser counterclockwise. Place the dispenser in the shoe with the large opening facing the toes.Never point the dispenser opening toward the face. Press and spray for one second. Lock in place by turning the dispenser clockwise.